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The Palette of Emotion: Harnessing Colors in Storytelling

Updated: Sep 15, 2023

The understanding of beauty has changed a lot from past to present, according to the culture in which one lives. And the belief that beauty is a relative thing is now accepted as a fact rather than an assumption. But colors have always been a part of aesthetic beauty and design, and they will continue to be so.

Colors are in every little part of a story, from the setting to the physical appearances of the characters, from objects to clothes. Many researchers, who argue that a language of expression can only be created with colors, emphasize that throughout history, purple has been used to create feelings of nobility, red to create passion and white to create feelings of purity. Therefore, one of the most important points to consider when building and visualizing a story is to design how it will be colored.

Beauty and Effects of Colors One of the first things you do when you move to a new house is to review the color harmony in the house, paint the walls of the rooms and color the empty spaces. Human visual attention shows an incredible tendency to perceive, interpret, and remember colors. That's why most psychologists' therapy rooms are painted in calming colors like blue, flowers are grouped by color in regular English gardens, and that's why most famous directors and writers work specifically on the colors they use in their stories.

Can you imagine having no color in a beautiful landscape photo or image? Like landscapes, stories also have their own colors to reveal and express themselves, it is necessary to find and understand these colors in order to convey them correctly.

Due to the direct relationship of colors with emotions and their power in directing emotions and behaviors, the language of emotion in stories is usually expressed in connection with colors. While colors in warm tones are preferred in more intimate and romantic parts, striking and eye-catching colors in passionate and erotic scenes; In the tragic parts, tones such as black, blue and gray are used. In addition, the use of color in clothes acts as a direct indicator of the mood of the character. For example, as in cultural mourning traditions, black clothes are preferred to reflect sad and depressed moods, and summery vivid colors are preferred to reflect youth and joy. Colors used in objects, walls, light and outdoors shape and guide the way the audience perceives the story.

Our Story Is Alive and Colorful

We mentioned that a story is always a process that builds its own world and is in flux. This vitality allows the story to have its own color codes, to combine different colors with different phenomena, and most importantly, to create unique associations for colors. No matter how simple, every detail of a story has its own special color and deserves to be visualized with that color.

However, colorfulness is also used today to express a positive attitude towards incorporating different ideas, experiences, lifestyles and images. A space of creativity offers a breadth of possibilities in which different images can be represented together. The richness of a story's colors also means accepting such a possibility and allowing room for imagination. Think of images where the sky is green or the snow is pink, and you can imagine the different possibilities that allowing the story to color itself.

Our Story Will Paint Your Hearts

Stories want to be remembered, it is in their nature to want to be remembered and felt. A story visualized with its own colors and correct coloring techniques is remembered with these colors, and the emotions are touched and conveyed with these colors. Depending on what you want to tell, your story, which you color in accordance with its nature, can warm a person's heart, brighten her/him day, or encourage her/him to a deep thought process.

So look at your story, see it and feel free to use colours, enrich your images and fiction with the enchanting beauty of colours, with the joy of little children painting a blank drawing.


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